In this project I redesigned the website of a local "mom & pop" shop. Taking user cognitive functions into account, the task was to improve the website, by enhancing the site to promote a more efficient and user friendly experience compared to the original site. I redesigned the company logo as well, to promote a more well known identity and establish my redesign. As an avid skateboarder, I didn't have to look far to find a shop to rebrand. Above Board, a local skate shop in Greensboro was my target.